Make sure you follow these How to use Guidelines when consuming Five Hour Energy.

For Original 5-hour Energy:

RECOMMENDED USE: Drink one half (1/2) bottle (one ounce) for moderate energy. Drink one whole bottle (two ounces) for maximum energy. Do not exceed two bottles of 5-Hour Energy shots daily, consumed several hours apart. Use or discard any remainder within 72 hours (three days) after opening. Refrigeration not required.

CAUTION: Contains caffeine comparable to a cup of the leading premium coffee. Limit caffeine products to avoid nervousness, sleeplessness, and occasional rapid heartbeat. You may experience a Niacin Flush (hot feeling, skin redness) that lasts a few minutes. This is caused by Niacin (Vitamin B3) increasing blood flow near the skin.

For Decaf 5- hour Energy:

RECOMMENDED USE: Drink one half (1/2) bottle (one ounce) for moderate energy. Drink one whole bottle (two ounces) for maximum energy. Do not exceed two bottles of 5-Hour Energy shots daily, consumed several hours apart. Use or discard any remainder within 72 hours (three days) after opening. Refrigeration not required.

*DECAF 5-HOUR ENERGY contains 6mg of caffeine ­ about as much as a half cup of decaffeinated coffee.

For Extra Strength 5-hour Energy:

RECOMMENDED USE: Drink one half (1/2) bottle (one ounce) for moderate energy. Drink one whole bottle (two ounces) for maximum energy. Do not exceed two bottles of 5-Hour Energy shots daily, consumed several hours apart. Use or discard any remainder within 72 hours (three days) after opening. Refrigeration not required.

CAUTION: Contains caffeine comparable to 12 ounces of the leading premium coffee. Limit caffeine products to avoid nervousness, sleeplessness, and occasional rapid heartbeat. You may experience a Niacin Flush (hot feeling, skin redness) that lasts a few minutes. This is caused by Niacin (Vitamin B3) increasing blood flow near the skin.

 

COLLEGE PARK, Md. — The power drink of the moment costs 20 times as much per ounce as Coca-Cola, comes in a tiny bottle and tastes so bad that most people hold their noses and down it in a single gulp.

Despite all that, sales of “energy shots” are soaring in the middle of a recession. The two-ounce drinks, which give people a concentrated dose of caffeine, B vitamins and amino acids, were all but unheard-of four years ago. Today they are the hottest drink category in the country, with sales expected to almost double this year from last, to about $700 million.

Near the University of Maryland the other day, students thought nothing of paying $3 or more for a shot. That is $1.50 an ounce; at that price, a 20-ounce bottle of Coca-Cola would sell for $30.

Sales of the shots are rising even as sales of traditional energy drinks like Red Bull have flattened out. Bill Pecoriello, chief executive of Consumer Edge Research, estimated that shot sales could reach $700 million this year, nearly double last year’s $370 million, not counting sales by Wal-Mart Stores. The estimate was based on sales data collected by Information Resources, a market research firm.

The market is dominated by a tiny company in suburban Detroit called Living Essentials, which began test sales in late 2004 of a product called 5-Hour Energy, packaged in small plastic bottles. Today, 5-Hour Energy accounts for about 80 percent of the rapidly expanding market, according to Mr. Pecoriello.

For the complete story please click on the following link:

http://www.nytimes.com/2009/07/11/business/11energy.html?hp

Story Highlights

• 5-Hour Energy promises energy, alertness without jitters to fatigued Americans
• Each bottle contains caffeine, high doses of B vitamins, and “energy blend”
• Expert: No research of how the ingredients react together

(CNN) — From supermarkets to the office supply store, it’s hard to miss those tiny bottles of 5-hour Energy.

“It would be easier for me to tell you where we didn’t sell them in the U.S. than list all the places we do,” said Carl Sperber, spokesman for Living Essentials, the Detroit, Michigan-based manufacturer of 5-hour Energy shot.

The small, shot-glass size bottles promise to provide energy and alertness without jitters to fatigued Americans. Unlike other popular energy drinks that market to college students, 5-Hour Energy’s audience is multitasking, working professionals. The market demand has skyrocketed since the product hit store shelves in 2004. The company expects to move more than 350 million shots this year, Sperber said, up from 174 million in 2008.

“This is a no-nonsense drink,” Sperber said. “It is not a fashion statement. It doesn’t have a cool name; it is just a simple grab-and-go product to help busy adults when they can’t afford a letdown.”

Each 2-ounce bottle contains zero grams of sugar, 4 calories and about the same amount of caffeine as a small coffee. It also contains about a dozen ingredients that are broken down into B vitamins (B3, B6, B9, B12) and what the manufacturer lists as an “energy blend.”

But don’t expect superhuman results, one expert said.

“The B vitamins are given at extraordinarily high levels, and people need to know they are not some magic potion that’s going to immediately raise your energy level,” said Dr. Brent Bauer, Mayo Clinic director of complementary and integrative medicine. “There is no data that show that.”

The overall health impact of the shots’ energy blend is a little fuzzy, according to some experts, because little data has been collected about the effectiveness or safety of the natural compounds. The blend contains: citicoline, tyrosine, phenylalanine, taurine, malic acid, glucuronolactone and caffeine. Phenylalanine, taurine, tyrosine are all amino acids our bodies naturally produce. Malic acid is a natural chemical substance found in food. Glucuronolactone is a byproduct of glucose produced in the liver. Citicoline is a natural compound that produces a chemical in the brain.

“These energy shots have over a dozen ingredients all together, and consumers are ingesting them at very high doses but there is no research of how the ingredients react all together,” Bauer said.

“It’s plausible if you put these 12 things together you will get a good result but it’s also possible for them to cause major interactions to medications, or have a negative impact on the liver or kidney. We just don’t know at this point.”

Consumers of 5-hour Energy probably won’t ever drink enough shots to reach toxic levels of the B vitamins, experts said, but side effects can occur. The maker notes on its Web site the potential “niacin flush reaction” from vitamin B3.

It would be noticeable but temporary, one expert said. “If you have too much B3 it can cause tingling in your whole body. You will turn red, flush, but it would only last for about 30 minutes,” said Jim White, spokesman for the American Dietetic Association. “Research also shows high doses of vitamin B6 can cause nerve spasm, also temporary trouble with muscle coordination.”

5-hour Energy’s spokesman says that his company doesn’t have safety data on the specific blend of ingredients in its product, but believes that side effects are “rare.”

“None of our ingredients are synthetic drugs,” Sperber said. 5-hour Energy also advises consumers to check with their health care provider before taking the booster.

Medical experts acknowledged that if taken modestly, the products are unlikely to have a negative impact on health.

“In moderation, it can give you energy. But the problem is people drink coffee, then take these energy shots, then down Red Bull, take Hydroxycut, and it is just too much in the body at one time,” White said.

The makers of 5-hour Energy agree. “There is no law against stupidity and there is always that person out there that is going to push the envelope and consume too many of them or combine our product with others, but we can’t really control that,” Sperber said.

What can 5 Hour Energy do for students??

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